A Very Different Environmental Campaign.
What if the right thing to do was also the fun thing to do?
The rise of electric vehicles created an opportunity for environmental messaging.
Suddenly, electric vehicles were fun and exciting. So we built a brand that reflected that energy, and we made it EV-centric. Electric green and magenta replaced the natural greens and blues of a standard environmental campaign. And we made sure KGW’s first EV would stand out in a crowd.
Bright and Bold.
This is a fun and vibrant campaign with a serious mission. Audience research confirms what we already know: environmental issues are near the top of the list for nearly everyone. KGW’s strategy includes serious beat reporting and solution-based journalism. But Good Energy adds a lively and spirited component to our community messaging, popular with advertisers and a winner with viewers.