The rise of electric vehicles created an opportunity for environmental messaging.
Suddenly, electric vehicles were fun and exciting. So we built a brand that reflected that energy, and we made it EV-centric. Electric green and magenta replaced the natural greens and blues of a standard environmental campaign. And we made sure KGW’s first EV would stand out in a crowd.
Bright and Bold.
This is a fun and vibrant campaign with a serious mission. Audience research confirms what we already know: environmental issues are near the top of the list for nearly everyone. KGW’s strategy includes serious beat reporting and solution-based journalism. But Good Energy adds a lively and spirited component to our community messaging, popular with advertisers and a winner with viewers.
- Producer/photographer: Skyler Stever
- Photographer: Kevin Ebel