I build creative teams you can count on.

I set high standards and create systems that help talented people do their best work. Fewer last-minute scrambles, a stable team, and focused creative that works. I lead with calm, straight talk, and structure people can trust.

Projects

The Sunrise Coffee Cart

The Sunrise Coffee Cart

Reaching an elusive goal: turning a short-term Olympic spike into long-term audience growth.

Case study
KGW+

KGW+

As media habits change, a simple set of messages building on success with clarity, simplicity, and audience benefit.

Case study
The Researchers

The Researchers

Some news consumers demand the ability to check the facts themselves, to dig around in the data. This message is for them.

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Believe

Believe

During a difficult time in our community’s story, a bold rallying cry: Portland isn’t "over."

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Design