The Sunrise Coffee Cart

For the 2024 Paris Olympics campaign, we wanted something special. We began with a clear and focused creative brief, followed by an all-day, no-nonsense brainstorming offsite—structured and intense. Together, we landed on four strong messages, refining them over the next week until we had one solid concept for each.

We chose to focus on a single message: the Sunrise Coffee Cart campaign. Whimsical, fun, visually engaging—and at its heart, a viewer testimonial laying out the benefits in simple, clear language. With three variations emphasizing our team, weather, and traffic, we pushed through a fast-paced production and rigorous editing process.

The result? A sustained ratings lift that has endured well beyond Paris.